Digital Pass Trial - Privacy Policy

This Privacy Notice is for data collected between 28 November 2025 and 2 January 2026.

Haven’s main Privacy Notice can be found here: Privacy Policy | Haven, this provides information on Haven’s core privacy practices. This Privacy Notice is supplementary and provides information specific to the trail we’re using.

Objective and our use of your data

Our trial at Seashore is focused on providing guests with a digital identification on the My Haven app, helping us ensure a safe and well-managed experience for everyone on park.

Guests will have the opportunity to use their Digital Pass at tills, and we’re aiming to learn how we can make future experiences even more convenient, such as enabling access to offers and promotions that are simple to redeem digitally.

This trial will also allow us to explore a smoother, more secure access to our show bars and venues.

All The insights we gain will guide us as we develop improved digital features for 2026.

Scope:

We will only be conducting this trial at our Seashore site, and we are only conducting it between 28 November 2025 and 2 January 2026.

Our lawful basis for professing is:

Legitimate Interest:

We have a legitimate interest in understanding our customer habits and providing value to our customers through incentive and loyalty programs.

We have conducted a Legitimate Interest Assessment to manage our legitimate interests and your rights and freedoms.

When do we collect your information:

We will collect your information, if you choose to scan your pass at one of our site tills or enter one of our venues that require a Play Pass (physical Play Passes can still be used).

The data we will collect for this processing activity is:

At our tills:

Transaction ID

Transaction Date

Venue

Transaction Amount

Coupon ID (QR Code)

Booking ID

Holiday Type

Guest Type

Play Pass

Time stamp

Response

Coupon ID

Booking ID

Any Questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it. If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you with any questions, concerns, comments, requests or complaints regarding this privacy policy, our website and/or our use of your personal information. Please address your concerns to us by clicking HERE or submit in writing for the attention of: The Data Protection Officer, Bourne Leisure Ltd, One Park Lane, Hemel Hempstead, HP2 4YL.